Every Christmas, The Swedish Postal Service creates a (digital) Christmas experience in order to inspire people to send real Christmas cards. This year they went back in time to the origin of the first known Swedish Cristmas cards painter Jenny Nyström.
The challenge was to recreate Jenny Nyströms classic painted scenes as real environments, enabling the public to visit them, take shots and send their own Jenny – cards.
In an old barn in the south of Sweden, we built three different set designs – identical with motives from the classical Jenny Nyström postcards.
A custom made camera dolly and track were built and placed in a looped circle, moving from one set to the other, allowing the camera to really drive into the scenes. To give the users the best chance to take a perfect photo, we implemented a inductive speed contoller. When the dolly approached the main motives, automatically the speed of the dolly decreased enabling the visitor to find a nice shot, and when it had passed by, the speed increased.
Everything was streamed live and the viewer had a chance to log on and drive the camera from their lap top, interact with the set constructions through an arduino setup, take live pictures and instantly send them as real postcards to friends and family. Of course they were given the chance to chose their favourite post card look and font.